Lisa Williams is a California based young entrepreneur that is revolutionizing the world of e-commerces with her online boutique Lisa Says Gah.

After her successful experience as a buyer for famous online shop Nasty Gal, she decided to create something that would truly represent her.

Lisa’s goal is to create a “space” where creativity and art go hand in hand with fashion. The high-quality materials and the ethical approach to production is what she looks for in a designer.
Because on Lisa Says Gah, there’s no place for fast fashion.

What’s the concept behind Lisa Says Gah

The LSG concept has been built on intuition and intent, always coming down to fashion that matters and the people who give it meaning. In an increasingly oversaturated market, it has become our goal to provide a more stimulating and refined environment to the consumer. We know that she (the costumer) is intelligent, that she shops in multiple places, and we want her to experience something that feels authentic, and aligns with both her wants and needs.
We offer an experience that is meaningful to her by providing pieces that enhance her life, allow her to feel her best and offer content that’s engaging and most importantly, inspiring.

What does the word ‘fashion’ mean to you?

To me, fashion stands for empowerment and self-expression. It’s an extra layer of self; it reflects our personality, our mood, the current state of our life, and the times in which we live. Looking back at almost any old photograph is so telling of the mood of its time. It shows how impactful and how special fashion can be to our lives. It should improve your life, make you feel like your best self, and that’s what we aspire to at LSG.

How does the city you live in inspire your work?

Being and LA transplant, I find San Francisco very removed from the “scene” and have found that it allows me to have a deeper focus and not get caught up in what other people are doing.

– Which movie describes your universe betterAnd which novel?

I’ll double up with The Great Gatsby. I read it in the 7th grade, and I mostly remember the feeling of how it transported me into this unknown world. In both the novel and the 1974 film, I am continually captivated by the opening scene of curtains billowing in the wind, the over-the-top opulence of the parties, the gorgeous homes, the garden settings, the dramatically slow-paced dialog throughout. It’s a classic tale of the brutal realism of romance, but I suppose it relates to my world more in the visual sense. I am most captivated by what’s unsaid, and, well, that’s a lot of what we produce at LSG; images and stories that paint a larger picture though the power of subtlety.

– Do you have any future secret projects?

Yes, and they are secret! Sign up for our newsletter and you might be the first to find out! 🙂

www.lisasaysgah.com

Ph courtesy, Lisa Williams
Title handwriting, Sara Ottavia Carolei

(Click on the images to open the gallery)

One thought on “Portrait: Lisa Williams, former buyer at Nasty Gal and founder of Lisa Says Gah

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